Ultimate Guide to LinkedIn for Business, 2nd Edition

Ultimate Guide to LinkedIn for Business

How To Get Connected with More than 300 Million Customers

This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.

Updates in this edition include:

• Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs
• Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact
• How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers
• Smarter LinkedIn Search that saves time and money with customized, comprehensive results

Other important topics covered include:

• Techniques and tips to easily navigate LinkedIn’s interface
• Time saving tips on finding and matching data from businesses and people
• Expert guidance on super-charging a business or individual profile
• Insider advice on getting found through LinkedIn and maximizing search
• Professional instruction on promoting a LinkedIn profile

The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

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